This is Northern Ireland.
Be Visitor Inspired.
We began this journey February 2007. Working with almost 1,000 stakeholders and industry partners, we have developed a brand strategy that identifies all that is unique, precious and special about Northern Ireland tourism, for Northern Ireland is no ordinary place.
'THIS IS NORTHERN IRELAND!' is our brand engagement theme.
Our industry call to action is 'BE VISITOR INSPIRED'.
Engagement began with an interactive showcase event on October 6th 2009 at Titanic’s Dock and Pump-House.
