The Industry Website of the Northern Ireland Tourist Board
Northern Ireland Tourist Board Top Banner Top Banner
Business AdviceStrategyIntelligenceCommunications & MediaAbout NITB
Homepage > Strategy
 
Strategy
Strategic Framework
Signature Projects
Tourism Partnerships
Market Intelligence
Visitor Servicing
Featured articles

Strategy

View our Strategic Framework for Action, keep updated on the progress of our Signature Projects and find out information on other Board policies.


Strategic Framework > >
A Strategic Framework for Action 2004 - 2007 Year 2 Review
Action Programmes Progress Review Year One

This document outlines the detailed Actions relating to the delivery of the 10 Programme Areas which feature in the Tourism Strategic Framework 2004-2007
Action Programmes

Outlines detailed ACTIONS relating to the delivery of the 10 Programme Areas which feature in the Tourism Strategic Framework 2004-2007.
A Strategic Framework for Action 2004-2007 A Strategic Framework for Action 2004-2007

The strategic framework will be delivered through ten programme areas – four relating to attracting visitors, four relating to business enhancement and two relating to communication.

Action Programme Implementation Groups > >
Group One - Programme Areas 1,2,3,6 > >
4th April 2005 - Minutes
3rd February 2005 - Minutes
21st October 2004 - Minutes
20th September 2004 - Minutes
Group Four - Programme Areas 7,8 > >
23rd March 2005 - Minutes
 
Signature Projects > >
Christian Heritage/Saint Patrick > >
St Patrick & Christian Heritage
Christian Heritage Conference
Giant's Causeway / Antrim & Causeway Coast area > >
3rd Causeway Coast Masterplan Forum - 28th March 2007
Concept Plan for new Visitor Facilities at the Giant's Causeway
2nd Causeway Coast Masterplan Forum - 29th March 2006
Masterplan > >
Giant’s Causeway and Causeway Coast World Heritage Site Summary Management Plan

The Draft Management Plan for the Giant’s Causeway and Causeway Coast World Heritage Site has been prepared as a key element of a tripartite Ministerial initiative announced in April 2003 to resolve the long standing issue of visitor facilities at

Causeway Coast Tourism Masterplan

DETI and the Northern Ireland Tourist Board have commissioned a Tourism Masterplan in order to spread the benefits of visits attracted by the Giant's Causeway to a wider geographic area.
Mournes National Park > >
The Mournes National Park
Mournes National Working Party

The Mournes National Park is being led by the DOE in relation to the designation of national park status. A Working Party of 26 key stakeholders is being established to look specifically at the Mournes area.
Titanic (Maritme)/Belfast > >
Titanic Signature Project Q&A
Titanic
The Walled City of Derry > >
Business and Cultural Animation Programme
Walled City of Derry
Walled City of Derry – The Story of Derry
Walled City of Derry – Shedding Light on Our History
Archive Section > >
09 Feb 2006 Walled City of Derry – The Living HeritageMore info
10 Mar 2005 Public Realm Plan and Lighting Strategy 2004More info
 
Tourism Partnerships > >
Regional Tourism Partnerships

NITB has proposed the creation of four or five Regional Tourism Partnerships, representing appropriate local stakeholders e.g. local authorities, industry associations, funding agencies, private sector training organisations and government agencies.
 
Market Intelligence > >
Home Markets Strategy Development 2005

Through a process of qualitative research NITB has identified nine segments, based on their short break needs in Northern Ireland and the Republic of Ireland.
 
Visitor Servicing > >
Visitor Servicing Sections
Visitor Servicing Strategy for Northern Ireland Manual Visitor Servicing Strategy for Northern Ireland Manual

Visitor Servicing Strategy forms part of the overall Tourism Strategy and is intended to be used as a blueprint for the future – for the many aspects of visitor management and contact that are addressed in this report.
Tourism Signage > >
The Guide to Tourist signing in Northern Ireland

Taking care of visitors to Northern Ireland includes making it easy for them to get around and to see the things they want to see. Good consistent signing of attractions and facilities helps our visitors find exactly what they’re looking for and is

APIGs > >
Welcome to Excellence > >
TIC Network > >
Credit Card Guarantee
Credit Card Guarantee
Visitor Servicing Guidelines for Local Tourist Information Offices
Network TIC Contacts
Visitor Servicing > >
Confederation of Passenger Transport (NI)
 

Back to Top
R E C E N T   R E P O R T S
Brand for Northern IrelandTourism tender
Business and Cultural Animation Programme
3rd Causeway Coast Masterplan Forum - 28th March 2007
Concept Plan for new Visitor Facilities at the Giant's Causeway
A Strategic Framework for Action 2004 - 2007 Year 2 Review

 Signature Projects
Causeway Coast Causeway
Titanic (Maritime) / Belfast Titanic
Walled City Of Derry Walled City
Saint Patrick and Christian Heritage Saint Patrick
Mournes National Park Mournes
Winning Themes
Excellent Events Excellent Events
Short Breaks Short Breaks
Activity Tourism Activity Tourism
Business Tourism Business Tourism
Culture & Heritage Culture & Heritage

 
Contact Us   |   Accessibility
    Business Advice |  Strategy |  Intelligence |  Communications & Media |  About NITB
 
NITB, St Anne's Court, 59 North Street, BELFAST, BT1 1NB | Tel +44 (0)28 9023 1221 | Fax +44 (0)28 9024 0960 | Textphone +44 (0)28 9044 1522
This is the Industry Website of the Northern Ireland Tourist and by proceeding further you accept our Legal Terms & Conditions.