The reports in this section provide guidance on emerging trends and visitor expectations designed to help you identify market opportunities.
Our most recent series, Intelligent Vision and Intelligent Perspectives offer up-to-date insights on innovative best practice as well as emerging trends.
This series explores future trends and offers food-for-thought on their potential impact on the NI tourism industry.
NITB produces a quarterly Intelligence Brief to provide an up-to-date narrative of trends impacting the NI tourism industry.
Reports that provide insights on current trends and future opportunities in the local and global tourism industries.
Reports highlighting priority growth areas for the NI tourism industry.
These reports provide insights into how the NI tourism industry can improve its offering based on the needs of our visitors.
Research that measured consumers’ perceptions of the five key Signature Projects.
The latest international market profiles, produced by Tourism Ireland.
Northern Ireland Tourist Board
St Anne's Court, 59 North Street
BELFAST, BT1 1NB
Tel 028 9023 1221
Fax 028 9024 0960
Textphone 028 9044 1522
This is the industry site of the Northern Ireland Tourist Board. Click here to visit our consumer website, DiscoverNorthernIreland.com