NITB Blog

Northern Ireland Tourist Board Chief Executive, Alan Clarke, examines the impact of the ni2012 Our Time, Our Place campaign…

2012 has been a hugely significant year for tourism with the realisation of considerable capital investment across Northern Ireland, a year when the world spotlight has shone on everything from our industrial and maritime heritage, to our music, our golfing credentials, our unique stories and breathtaking scenery.

Alan Clarke, the Northern Ireland Tourist Board chief executive, says Northern Ireland is cooking up a culinary reputation of great appeal to visitors… 

International food writer David J Constable recently reported finding the ‘best steak in the world’ in Northern Ireland. Constable acclaimed the beef from Glenarm Shorthorn cattle as providing ‘steak without equal’ and he has been waxing lyrical on the quality of our local food in the Huffington Post and elsewhere since visiting with a group of food writers hosted by the Northern Ireland Tourist Board.

With thousands of extra visitors expected to visit Northern Ireland as a result of the ni2012 Our Time Our Place initiative, NITB Chief Executive Alan Clarke outlines how the tourism industry is putting the visitor experience first…