NITB promotes Northern Ireland as a visitor destination in both the domestic (NI) and Republic of Ireland markets. We target specific market segments who have most interest in and propensity to travel to Northern Ireland.
Our award-winning campaigns are fully integrated and we use the full range of the media mix to communicate our messages, raise awareness and provide a clear call to action to book a short break in NI. Each campaign delivers high coverage of our markets and makes a tangible difference.
Click here to see our latest tv commercial.
NITB delivers three annual marketing campaigns - Spring, Summer & Autumn. For each campaign, we invite the industry to participate, in particular to provide offers to feature in each campaign. These offers will then feature as supporting content on discovernorthernireland.com
NITB’s marketing campaigns were awarded Gold at the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2012. (Click here to see press release)