Travellers around the world are telling us that they want a life less ordinary. Visitors are no longer chatting about destinations or products, they are seeking out authentic and uniquely memorable "experiences".
Those experiences which offer the highest levels of differentiation will also offer the highest level of return for the tourism providers, who provide it.
We believe that Northern Ireland's Tourism Industry has the key assets and innovative spirit to deliver something special and unique to our visitors.
This year's Tourism Conference will:
• Give you the tools to develop and cluster memorable experiences to maximise profits.
• Share best practice with experts from other parts of the world and meet those who have adopted this approach.
• Learn about your key markets and visitor, who is coming to Northern Ireland? What are they like, what do they want, what motivates them to travel?
• Network with others to build experiences and maximise existing and growing market demand.
• Allow you to access tips and toolkits to help make sound business planning decisions for immediate and longer term.
Who Should Attend?
The Tourism Conference is an important event for everyone working within the tourism industry especially:
• All accommodation providers • Stakeholders & Strategic Partners
• Visitor attractions • Culture & Heritage
• Transport agents • Education
• Activity providers • Event organisers
• Associations • Media
• City Centre Management • Venues
• Community groups • Motorhomes/Caravans/Camping
• Councils & Government • Pubs & Restaurants
• Retail • Craft
• RTP'sDestination Forums • TIC's
• Tour Guides
Cost - £65 inc. VAT
Paul Nursey - Vice-President, Strategy & Corporate Communications, Canadian Tourism Commission
Paul brings over 15 years of tourism related leadership and management experience to the Canadian Tourism Commission; with leadership positions working with such organizations as Rocky Mountaineer Railtours, Mount Seymour Resorts and Tourism Vancouver, the Greater Vancouver Convention and Visitors Bureau. Paul joined the CTC in 2006 and has since worked in the U.S. Leisure program, led the Product Innovation and Enhancement team and held the role of Executive Director, Strategy Management before becoming Vice President, Strategy and Corporate Communications in 2010.
Paul's portfolio includes responsibility for corporate strategy, the office of strategy management, research and evaluation, government relations and corporate communications. Paul leads major change initiatives across the commission to ensure they are aligned with and supporting the corporate strategy.
Paul holds degrees in Economics and Regional Planning from Simon Fraser University and has completed the Executive Development in Tourism program from the University of Hawai'i Manoa. Paul had recently taken the plunge and is currently tackling an online MBA program with the University of Massachusetts Amherst.
Paul currently volunteers as a member of the Board of Directors for the Vancouver Heritage Foundation; a society dedicated to the preservation of heritage buildings in Vancouver, is a member of the Ontario Tourism Marketing Partnership's Marketing Metrics Advisory Committee and serves on the Capilano University School of Tourism Management's Industry Advisory Group.
Also Participating in our Conference:
Nancy Arsenault - Managing Partner, Tourism Café Canada
Nancy Arsenault is a builder! Not the bricks and mortar type, rather one who builds the skills of people and organizations so that they can create new tourism and educational experiences. Described, as "one of Canada's tourism thought leaders and experts in experiential travel" by Michelle McKenzie, CEO of the Canadian Tourism Commission, Nancy's approach to tourism is customer centric to the core.
As a managing partner of the Tourism Cafe, their company specializes in tourism product, market and community development and their motto is "Do what you do best, partner for the rest." She's enjoyed a 30-year career as an entrepreneur, business owner, educator, researcher, writer, historic site manager, and former Dean of the Faculty of Tourism and Hotel Management at Royal Roads. Currently an advisor on the Minster's Council for Tourism in British Columbia, she proudly brings her passion for experiential travel, tourism development, rural communities, small and medium businesses, and destination to the table.
Geoff Burch - Motivational Speaker
Geoff Burch is hailed as the alternative business guru. Once described as a disruptive influence, he is now seen as an agent for change. He is hugely in demand as a consultant and lecturer, as well as speaking at conferences and advising companies on a variety of business practices. He is the presenter of BBC2's All Over the Shop, where he helps British retailers rediscover the power of good customer service, and helps them to thrive on the High Street.
With characteristic irreverence and humour, Geoff tears apart many business taboos. He combines the quick wit of a comedian with the thoughtfulness of a psychoanalyst to ensure his message gets through.
Burch explains the value and power of persuasion - a verbal martial art that if used correctly will always give you the outcome you desire in your business dealings, and leave you with a customer who will come back again and again. He looks at how everything from sales and negotiation to customer care can be improved, illustrating his points with examples that will become fixed in your memory. Most importantly, he encourages audiences to embrace change with a real sense of excitement.
Introducing our Facilitator
Mark Carruthers OBE
Mark Carruthers joined BBC Northern Ireland in 1989. Since then he has presented countless news and current affairs programmes on both television and radio. His present commitments include BBC Newsline, Let's Talk, Spotlight and Evening Extra and he recently presented a series of special television reports from tsunami-stricken Sri Lanka. He was nominated for a prestigious Royal Television Society award for his work in 2003. In 2005 he and his Newsline co-presenter, Donna Traynor, lifted a prestigious IFTA - an Irish Film and Television Award - for Best News Programme. In June 2007 he was a guest speaker at an international conference on journalism and conflict resolution in the Colombian capital Bogota
Northern Ireland Tourist Board
St Anne's Court, 59 North Street
BELFAST, BT1 1NB
Tel 028 9023 1221
Fax 028 9024 0960
Textphone 028 9044 1522
This is the industry site of the Northern Ireland Tourist Board. Click here to visit our consumer website, DiscoverNorthernIreland.com