Visitor Attraction Quality Grading

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For more information on NITB’s Quality Grading Schemes please contact the NITB Quality and Standards Unit:

Tel: 028 9044 1553 / 1663
 
Visitor Attraction Grading
Visitor Attraction Grading

NITB’s Quality Grading Scheme for Visitors Attractions is designed to provide visitors with quality grading information on Northern Ireland’s tourist attractions, whilst assisting operators to maintain and continually improve the quality of their offering. 

With a large number of attraction operators actively participating in equivalent grading schemes in Scotland, Wales and England the introduction of the new grading scheme here provides local attraction operators with an assisted programme of improving quality standards, whilst maintaining their competitive advantage and meeting customer expectations.

Benefits for Visitor Attraction Operators of Being Quality Graded

Benefits of participating in the scheme for visitor attraction operators include:   

  • Access to one-to-one advice from a team of experienced Quality Advisors.
  • Provision of a written report highlighting the strengths and weaknesses within your business with advice on how to maximise customer satisfaction.    
  • Access to NITB marketing support, including priority display on NITB’s consumer website discovernorthernireland.com which receives over 3.2 million visitors each year.

  • Provision of a suite of marketing support materials, including a star-rating plaque, certificate and web logo for use on your website and social media channels.

Case Study

Belleek Pottery is currently one of two 4 Star Visitor Attractions in Co. Fermanagh. In this short video, Patricia McCauley, Visitor Centre Manager at Belleek Pottery, talks briefly about their experience and journey through NITB’s Quality Grading Scheme for Visitor Attractions.

 Attractions Grading Scheme Fees

The annual subscription price for operators on NITB’s Visitor Attraction Quality Grading Scheme is £125 plus VAT.

More Information

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