Purple Flag

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For further information on the Purple Flag scheme in Northern Ireland contact Andrew Patterson, Policy & Insights Manager on 028 90 441 627 or at a.patterson@nitb.com.
Purple Flag

Purple Flag AwardThe Purple Flag accreditation is a town and city centre award, backed by Government, police and business. Currently four towns and cities in Northern Ireland have achieved Purple Flag status for offering visitors a great night out. 

Belfast, Enniskillen, Bangor and Derry-Londonderry have all been recognised for showing evening visitors an entertaining, diverse and safe night out.  

Achieving Purple Flag Status

To achieve Purple Flag status, which is similar to the Blue Flag for beaches, towns and cities must be welcoming to everyone, offer safe ways for visitors to travel home, provide a good mix of venues and be appealing in the evenings.  Purple Flag towns benefit from more visitors and lower crime and anti-social behaviour.
 
Development of the evening and night time economy in urban centres in Northern Ireland is part of the Draft Tourism Strategy for Northern Ireland to 2020.  As well as the four towns and cities that have achieved Purple Flag status in Northern Ireland, there are now 42 other centres with Purple Flag status across the UK. These include major centres such as Birmingham, Liverpool, Bristol, Preston and Nottingham, all of which deliver a range of activities, initiatives and services as part of a city centre partnership.
 
The Purple Flag initiative is led by the Association of Town Centre Management, alongside supporters including Diageo, the Home Office, the Association of Chief Police Officers, Local Government Regulation and many other high profile national bodies, displaying industry wide commitment to this progressive initiative.
 
The Purple Flag project was initiated in Northern Ireland by Pubs of Ulster, The Department of Justice and the Association of Town Centre Management with funding support through NITB’s Tourism Innovation Fund, which was part-financed by the European Regional Development Fund under the European Sustainable Competitiveness programme for Northern Ireland.
 
For further information on the Purple Flag scheme in Northern Ireland contact Andrew Patterson, Policy & Insights Manager on 028 90 441 627 or at a.patterson@nitb.com.
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