For more information on how NITB can help your tourism business contact a member of NITB’s Industry Development Unit
An increasing number of consumers use the internet as their first source of information when choosing holiday destinations and when planning their travel itineraries. Being online and bookable vastly expands the promotional reach of local tourism businesses, which otherwise would not have exposure to international markets through traditional marketing channels.
Online marketing also provides a cost-effective and accountable approach to promoting your offering to incoming visitors.
Details about online marketing and booking channels available below:
NITB has the following toolkits available for you to download:
NITB Guide to Being Online
Facebook Page Management
Twitter Page Management
SEO Basics for Starters
Google Analytics Basics
Due to a ruling by the European Commission, NITB are no longer able to act as a third party in processing online accommodation bookings. Subsequently, NITB's accommodation booking facility (TIDInet) was ceased on 28th March 2013. Bookings made via TIDInet to take place after March 2013 will still be honoured and accommodation providers can still access details of these bookings using their TIDInet log in details.
To enable our visitors to still be able to search and book tourist accommodation via the DiscoverNorthernIreland.com website NITB have agreed two new partnerships to offer self catering, Bed and Breakfasts and small Guest Houses and Guest Accommodation properties an online booking solution.
For Self Catering, Northern Ireland Self Catering and Holiday Association (NISCHA) are providing a new website, EnjoyNorthernIreland.com, with an online booking facility provided by Supercontrol. Click here for more information on this partnership.
For Bed and Breakfasts and smaller Guest Houses and Guest Accommodation properties there is a partnership with B&B Ireland. You are also welcome to place the booking engine on your own website. Your B&B will then be bookable online via bandbireland.com and your own website.
If you opted into this system you should now have received an e-mail advising you of what to do next and your log in details. Your B&B will appear on the bandbireland.com website as soon as you have updated your availability and prices and have requested that your B&B be switched 'live'. Throughout this process B&B Ireland will be there to provide support and training to you to help with the process of becoming bookable online.
For more information on how to avail of these new online booking systems, or to get details of upcoming training opportunities for these systems, please contact NITB on Tel: 028 9044 1551 or via e-mail firstname.lastname@example.org.
For free, impartial advice on the booking channel options available to accommodation providers contact Logon.ni:
Northern Ireland Tourist Board
St Anne's Court, 59 North Street
BELFAST, BT1 1NB
Tel 028 9023 1221
Fax 028 9024 0960
Textphone 028 9044 1522
This is the industry site of the Northern Ireland Tourist Board. Click here to visit our consumer website, DiscoverNorthernIreland.com