The Events Industry in Northern Ireland has a major role to play in shaping and delivering the objectives set out by the Draft Tourism Strategy for Northern Ireland to 2020
Whether it is home-grown events, or major one-off internationals, events in general have the capacity to showcase our people and places on a global stage. Events can drive visitor numbers, generate increased spend and also provide platforms for the visitor to interact with the local culture, local people and explore our scenic landscapes and cities.
The Events Unit's vision is to support the development of the Northern Ireland Events Industry, in order to grow visitor numbers and spend in line with the Draft Tourism Strategy for Northern Ireland to 2020.
This strategy aims to provide a clear vision and to support the events industry and strengthen the position of Northern Ireland as a must see destination.
NITB Tourism Event Funding Programme 2014/15 NOW CLOSED!
NITB’s Tourism Event Funding Programme for tourism events occurring between 1 April 2014 and 31 March 2015, is now closed for applications. The programme closed on Monday 14 October 2013 at 12 noon.
112 application were received for the Tourism Event Funding Programme. All applications are now being assessed and it is hoped that decisions will be communicated to event organisers in early 2014.
Please note that if you have applied, you can still access your application to view and/or print. It is not possible to amend or edit your application at this stage.
NITB operates two schemes within this programme:
• International Tourism Event Fund
• Tourism Events Sponsorship Scheme
The two schemes complement each other and run concurrently, maximising the benefits to Northern Ireland.
International Tourism Events Fund:
An international tourism event is an event that attracts out of state visitors (not participants) to Northern Ireland, where the event has played the key / vital role in attracting them to visit. An event of this nature also showcases Northern Ireland on a global stage as a unique tourism destination. This would include generating significant out of state media coverage (such as TV and print) both pre-event and during the event. The coverage would showcase Northern Ireland’s authentic people and place, highlighting our iconic landscapes and visitor attractions.
Tourism Events Sponsorship Scheme:
Tourism Events will showcase Northern Ireland’s regions and destinations allowing our visitors to get closer to our authentic people, places and personality through experiencing the real Northern Ireland. These events will cover a wide range of themes and areas such as activities, music, culture, food, art, theatre and certain events will appeal to niche markets and appeal to the ‘Visitor Segments’ whilst fitting with the ‘Experience Pillars’ developed by NITB. Sponsored events will endorse geographical spread and exploration of all destinations and enhance off peak times where there is surplus capacity in our tourism industry.
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NITB supports the NI events industry through non-financial channels by developing programmes to encourage event improvement and growth, providing in-kind marketing support developing and implementing the Northern Ireland Events Plan and leading the Northern Ireland events industry by encouraging best practice and positive growth. For more information please contact NITB's Events Unit on
Tel: 028 9044 1599
In Any Event is a not-for-profit independent trade association for the Northern Ireland events industry. The organisation’s role is to act as a strong voice for the local event’s industry and to champion the interests of everyone who operates within it. That includes event organisers, venues and destinations, service providers, and the local authorities, organisations, associations and agencies that draw on their services. For more information contact In Any Event:
Telephone: (028) 9073 5888
Please register below to receive updates for more information on Tourism Events opportunities.
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Northern Ireland Tourist Board
St Anne's Court, 59 North Street
BELFAST, BT1 1NB
Tel 028 9023 1221
Fax 028 9024 0960
Textphone 028 9044 1522
This is the industry site of the Northern Ireland Tourist Board. Click here to visit our consumer website, DiscoverNorthernIreland.com