The Events Industry in Northern Ireland has a major role to play in shaping and delivering the objectives set out by the Draft Tourism Strategy for Northern Ireland to 2020
Whether it is home-grown events, or major one-off internationals, events in general have the capacity to showcase our people and places on a global stage. Events can drive visitor numbers, generate increased spend and also provide platforms for the visitor to interact with the local culture, local people and explore our scenic landscapes and cities.
The Events Unit's vision is to support the development of the Northern Ireland Events Industry, in order to grow visitor numbers and spend in line with the Draft Tourism Strategy for Northern Ireland to 2020.
Events Strategic Vision for Northern Ireland
This strategy aims to provide a clear vision and to support the events industry and strengthen the position of Northern Ireland as a must see destination.
NITB Tourism Event Funding Programme 2014/15
NITB’s Tourism Event Funding Programme for tourism events occurring between 1 April 2014 and 31 March 2015, is now closed for applications. The programme closed on Monday 14 October 2013 at 12 noon.
NITB operates two schemes within this programme:
• International Tourism Event Fund
• Tourism Events Sponsorship Scheme
The two schemes complement each other and run concurrently, maximising the benefits to Northern Ireland.
Sample Economic Calculator
NITB supports the NI events industry through non-financial channels by developing programmes to encourage event improvement and growth, providing in-kind marketing support developing and implementing the Northern Ireland Events Plan and leading the Northern Ireland events industry by encouraging best practice and positive growth. For more information please contact NITB's Events Unit on
Tel: 028 9044 1599
In Any Event
In Any Event is a not-for-profit independent trade association for the Northern Ireland events industry. The organisation’s role is to act as a strong voice for the local event’s industry and to champion the interests of everyone who operates within it. That includes event organisers, venues and destinations, service providers, and the local authorities, organisations, associations and agencies that draw on their services. For more information contact In Any Event:
Telephone: (028) 9073 5888