Screen tourism is a growing trend. Recent research suggests that one in ten overseas visitors are attracted to the UK because of a film or television production. Northern Ireland is growing increasingly popular for filming due to the diverse beauty of its landscapes and the talent both in front of, and behind, the camera.
Filming in Northern Ireland is now a significant driver for the local economy and offers opportunities for the hospitality industry for tourism development, and also, in servicing crews while they are on location.
HBO’s Game of Thrones is one of the most popular and successful TV series ever made, significantly increasing the film and television drama presence in Northern Ireland. While it offers huge opportunities for the tourism industry, new experiences should be delivered to a good quality and ensure the integrity of the show to be truly successful. NITB have developed a set of guidelines to assist you to develop new tours based on Game of Thrones.
The spoken word has always been an important aspect of our heritage and today is no different. Northern Ireland is a leading light in literary terms as the birthplace of arguably the world’s greatest poet, the late Nobel Laureate Seamus Heaney and a literary history that includes C.S. Lewis, Louis MacNeice, Flann O’Brien and Brian Friel.
Many of our young, up and coming writers are also making a name for themselves internationally and our writing pervades all genres and styles from poetry to prose, plays to children’s literature and illustration.
Our literary tradition is alive and vibrant with thrilling theatre productions, interesting tours, fascinating festivals, lively events and controversial poetry jams and slams.
As well as our theatre and literary traditions, Northern Ireland is a growing destination for movie and TV locations with Game of Thrones leading the way and placing Northern Ireland firmly in the international arena. With the GB and Ireland release of the home grown production Good Vibrations in 2013 and Terry George’s Oscar Winner ‘The Shore’, Northern Ireland’s’ reputation as a destination for international products and screen tourism is assured.
If you require any further information or would like to develop literature, theatre or screen tourism through your hospitality business, please contact Marie-Therese O’Neill, NITB Culture & Arts Officer:
Tel: 028 9044 1547
Northern Ireland Tourist Board
St Anne's Court, 59 North Street
BELFAST, BT1 1NB
Tel 028 9023 1221
Fax 028 9024 0960
Textphone 028 9044 1522
This is the industry site of the Northern Ireland Tourist Board. Click here to visit our consumer website, DiscoverNorthernIreland.com