Trends in tourism indicate a growing demand for lifestyle products related to local cuisine, sightseeing and gardens.
Research tells us that 73% of all visitors to NI visit a house, castle or historical monument during their visit and 52% of all visitors go to a park or garden. This means that visits to houses and gardens are collectively the 3rd most popular activity for visitors to Northern Ireland, behind only ‘Eating Out’ and ‘Visiting Signature Attractions’. In addition, across the National Trust’s portfolio of properties, 9 out of 10 of their most visited properties are gardens.
NI has a strong horticultural history and a strong portfolio of gardens open to the public. Coupled with a climate that is particularly suitable to gardening, NI has proven itself to be a place where plants from many parts of the world can be successfully cultivated. An excellent garden product has therefore developed over time and NITBs role is to work with these garden stakeholders to develop this product appropriately for the visitor market.
NITB supported a cluster of public and private gardens in County Antrim to develop the ‘Antrim Garden Trail’
For more on Gardens and Tourism in Northern Ireland visit here
If you require further information, please contact Elaine Groves, NITB Product Marketing, Culture, Heritage and Activities Officer:
Tel: 028 9044 1588
Northern Ireland Tourist Board
St Anne's Court, 59 North Street
BELFAST, BT1 1NB
Tel 028 9023 1221
Fax 028 9024 0960
Textphone 028 9044 1522
This is the industry site of the Northern Ireland Tourist Board. Click here to visit our consumer website, DiscoverNorthernIreland.com