Culture, Heritage and Activity Tourism

Culture, Heritage and Activity Tourism

NITB collaborates with providers in key product sectors to develop world-class experiences that will support the delivery of increased visitor numbers and visitor revenue.

An important role is to create linkages with product providers within each sector to strengthen the visitor experience and create new product experiences by partnering providers together. Our CHAT team develop marketing and promotional platforms to showcase product, build itineraries, develop trails and enhance web presence targeted to key consumer groups. The team help to inform key sectors by gathering market intelligence and insights.

NITB works closely in partnership with local golf clubs through the Golf Quality Assurance Scheme to help develop the golf tourism offering in Northern Ireland.

The CHAT team works across all aspects of culture, heritage and activities, however the current focus is on the areas below:




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