Visitor Information Plan

Visitor Information Plan

The  Visitor Information Plan  for NI seeks to maximise the potential opportunities of the changing scope of visitor information, and the opportunities provided by the existing Tourist Information Centre network. This Visitor Information Plan will support the Department of Enterprise, Trade and Investment’s Draft Tourism Strategy for Northern Ireland to 2020.

Tourism Information Centres

The Northern Ireland Tourism Information Centre (TIC) network was established by NITB in 1994.  The TIC network was established to provide a coordinated, consistent and improved source of high quality visitor information to international and domestic tourists.  NITB plays a key role in coordinating the TIC Network and providing a range of services to the network, including:
  • Setting operating standards
  • Maintaining corporate identity
  • Design guidance
  • Quality assurance services
  • Uniform Policy
  • Provision of business planning support
  • Training
  • Provision of promotional literature
  • Grant assistance (subject to availability)
  • Marketing support

Tourist Signing – Brown Signs

High quality signing of attractions and facilities helps visitors orientate themselves when in unfamiliar surroundings and it can play a significant role in the quality of the visitor experience in Northern Ireland.  The increase in tourist numbers and the development of new visitor attractions and facilities means providing adequate signing has become a very important element of visitor servicing.  

Local Council Authorities coordinate applications for brown signs in their area and liaise with Roads Service which is responsible for the design, location and extent of signing.  Requests for inclusion on information panels at tourist information points should also be made to local councils. 

White on Brown Signs - Core Principals 

White-on-brown tourist signs constitute one part of the overall family of direction signs. The main purpose of tourist signs is to guide visitors to their desired destination via the most appropriate route at the latter stages of their journey, particularly where destinations are hard to find. As with all other direction signs, tourist signs are an aid to safe and efficient navigation, to complement, but not replace, pre-planning of the journey and the use of verbal instructions, maps and road atlases.

The primary purpose of tourist signing is to assist in the management of traffic and to ensure the safe operation of the road network. It is not intended that signs be used as advertising for tourist destination. Signing should not be permitted that will provide an advantage to one commercial premise at the expense of another.

For information on tourist signing and brown sign applications contact your local council.

Please click on the following link to view the current NITB Policy and Guide to Tourist Signage in Northern Ireland


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