The NITB logo is available to organisations which have received NITB funding, to use in their marketing communications. There are specific brand guidelines and copyright procedures which organisations and individuals must adhere to when using the NITB logo.
For more information, or to request a version of the NITB logo in specific file formats, please email ni-brand@nitb.com.
Northern Ireland Tourism Brand
NITB has developed a brand to represent Northern Ireland tourism. In this section you can download guidelines on how to use this new brand. The guide gives advice on the correct way to use the Northern Ireland brand logo, typeface and colour palette within your marketing materials. It also includes tips on how to incorporate photography into your promotions and guidance on writing engaging copy.
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Northern Ireland Brand Guidelines(2.2MB)
To request a copy of the Northern Ireland tourism logo, typeface and colour palette, please email ni-brand@nitb.com.
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My NI
The first book in this series was so popular that we’ve decided to add another chapter or two. There are so many great new stories to tell, like the centenary of Titanic’s maiden voyage and the amazing new Giant’s Causeway visitor centre. Also in Derry~Londonderry they’re celebrating UK City of Culture 2013 and the 400th anniversary of their famous walls in the same year! New faces, new stories, same passion.
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Know to Grow
This guide details what’s happening in the world of tourism, how Northern Ireland tourism is doing, where the best opportunities lie and the practical steps you can take to grow your business
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Interpretation Guidelines
Simple Ideas for sharing your unique stories with potential visitors.
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16 Steps
An inspirational guide which provides ideas on how to develop unique, authentic and innovative visitor experiences.
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Sector Insights
Insight papers giving advice on a range of sectors and topics, such as how to get the most out of the short breaks market and maximising the potential of Northern Ireland’s culinary appeal
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Case Studies
Examples of how businesses across Northern Ireland are using market intelligence and insights to drive innovation, and the benefits they’re reaping as a result.
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10 Steps
A guide to help you identify some of the key points to address when organising any event, from an outdoor rock festival to an international sporting event.
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