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Campaigning for Tourism

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For more information on how NITB can help your tourism business contact a member of NITB’s Industry Development Unit

Tel: 028 90 441 516
Campaigning for Tourism

Two years ago the NITB Board asked the tourism industry to join us in highlighting the measures needed to enable Northern Ireland to realise its potential as a global destination.  With the tremendous success of ni2102, the opening of world-class attractions and a programme of major events our efforts came together at a pivotal time.

There is a new confidence in tourism and a new appreciation of its potential for contribution to the growth of the Northern Ireland economy and in delivering on jobs and investment.  But through the eyes of the visitor there is much more to do. 


We're Valuing Tourism

By backing our Valuing Tourism Principles you will be helping to unlock the potential of tourism to deliver for the local economy. 


Visitors' Priorities

Everyone has a role to play in addressing these priorities if Northern Ireland is to be recognised as a modern, vibrant tourism destination.

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