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About NITB

About NITB

NITB’s Mission is to build the value of tourism to the local economy. Our Vision is to confidently and passionately champion the development and promotion of the Northern Ireland experience.

NITB is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland, and to visitors from the Republic of Ireland.  We are a non-departmental public body of the Department of Enterprise, Trade and Investment and we work closely with other tourism bodies to help develop the visitor economy here and to market Northern Ireland to incoming visitors.

 

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